Executive Master in Marketing & Sales in partnership with Esade
Effective coordination between marketing and sales is essential to respond to the challenges of a rapidly changing market, optimize resources, and enhance the customer experience, ensuring the sustainable growth of the business.
The executive master in marketing & sales (EMMS) is designed precisely for this challenge. combining top-tier European business education with real-world industry impact, this dynamic, part-time master lets you accelerate your career without pausing your professional life.
You’ll master strategic and sales tools, immediately turn deep customer insights into tangible business results, and power your potential into action starting now.
Who is it for?
The ideal candidates have a strong background in marketing and sales, with established professional experience at a senior level in B2B and B2C companies or are entrepreneurs seeking to broaden their expertise in these areas and take the next step in their career.
The EMMS class
Why choose us?
Highlights
20th Edition
Structure and calendar
EMMS offers a dynamic two-phase learning journey.
In the Immersive Learning phase (on campus), you'll dive into interactive, on-campus sessions, working side-by-side with expert faculty to explore cutting-edge managerial models, theoretical frameworks, and impactful real-world cases. You’ll further enrich your experience with Company visits, gaining first-hand insights from industry-leading organizations, and the exclusive Leadership series, where top executives share personal experiences, challenges, and strategies from the front lines of marketing and sales leadership.
During the Extensive Learning phase (remote), you'll translate insights into action. Individual and group projects give you space to apply, internalize, and deeply reflect on classroom concepts, empowering you to tackle professional challenges with new tools, methods, and confidence. Through group works you will have the opportunity to exercise and demonstrate your leadership skills by leading teams diverse in backgrounds and perspectives.
Live classes provide continuity, deepen your understanding, and highlight key topics, supporting you effectively throughout your learning journey.
- Marketing Management
- Sales Management 1
- Workshop: Consumption Innovation.
- Marketing Research
- International Marketing Management
- Marketing Analytics in the Era of Big Data
- Workshop: Leading and Managing People
- Channel & Retail Management
- Digital Marketing and Integrated Communication
- Strategic Marketing Management
- Finance for Marketing & Sales
- Brand Management
- Sustainable Marketing
- Workshop Metaverse & Marketing
- CRM and AI for Marketing and Sales
- Sales Management 2
- Social Media Marketing
- Marketing Creativity & Innovation
- Price Strategy and Management
- Workshop: Negotiation Skills
- Workshop: Communication Skills and Public Speaking
- Field Project Discussion
Learning environment
A dynamic two-phase learning journeyIn the Immersive Learning phase, you'll dive into interactive, on-campus sessions, working side-by-side with expert faculty to explore cutting-edge managerial models, theoretical frameworks, and impactful real-world cases. You’ll further enrich your experience with Company visits, gaining first-hand insights from industry-leading organizations, and the exclusive Leadership series, where top executives share personal experiences, challenges, and strategies from the front lines of marketing and sales leadership.
During the Extensive Learning phase, you'll translate insights into action. Individual and group projects give you space to apply, internalize, and deeply reflect on classroom concepts, empowering you to tackle professional challenges with new tools, methods, and confidence. Live classes provide continuity, deepen your understanding, and highlight key topics, supporting you effectively throughout your learning journey.
The FacultyEMMS professors are experts in the fields of marketing and sales, combining rigorous academic research with deep industry expertise. They bring real-world insights directly into the classroom through cutting-edge teaching methods, interactive sessions, and practical experience. Beyond academia, our faculty actively engage in industry through consultancy and executive roles, ensuring that every lesson is relevant, impactful, and immediately applicable. The program’s professors carry out non-academic work in their respective fields and have significant professional experience in areas related to the subjects addressed in the program.
The work of the emms faculty is grounded in:
1. Research – challenging boundaries and exploring new ideas
2. Publishing – sharing influential insights widely
3. Teaching – preparing the next generation of marketing and sales leaders
4. Consultancy – continuously validating theories in real-world contexts
Field projectsCompany-driven field project puts your learning immediately into action. During the EMMS program, you will act as consultants, working closely with real companies under the guidance of an EMMS faculty member, to tackle authentic marketing and sales challenges. This project tests your analytical thinking, business expertise, and communication skills, providing companies with innovative, independent solutions delivered by talented international teams, coordinated through a single point of contact at SDA Bocconi.
The main goal is to empower you to apply classroom theories and skills directly into a real corporate scenario. You'll collaborate with teammates and company representatives, preparing impactful presentations and comprehensive reports, delivering concrete value to the company and enriching your Executive Master in Marketing and Sales journey.
Individual executive coachingEmms provides individual assessment and development of professional competences and sales skills, so that each participant will develop a plan to improve his/her professional profile. The applications used are Predictive Index, PRO and SSAT provided by PI Worldwide. These combine tests and personal guidance conducted by Prímula Asesores.
The workshop has two parts: Leading People and Leading Yourself. During the Leading yourself section, students will use Esade Lead, a platform for the development of leadership skills. The outputs of the program are used to work with professional coaches on the weak areas of each participant detected in the previous work.
Faculty
Admissions
We seek highly motivated candidates with clear career goals and a commitment to excellence. Our rigorous selection process shapes a dynamic, diverse, and high-achieving EMMS class each year, fostering a unique learning experience in marketing and sales across Milan, Barcelona, Madrid and Rome.
Our goal is to ensure that this challenging yet rewarding journey aligns with your aspirations.
Requirements:
• Degree certificate (in any discipline), transcript of the grades
• Application form
• At least 27 years old
• Minimum 4 years’ professional experience, detailed CV
• Proficiency in English
• One reference
• Interview
Fees & scholarships
Our EMMS program requires substantial commitment, but the returns—both personal and professional—are unmatched.
The tuition fee for EMMS 2025-2026 is € 39,000, payable in four installments. Multiple merit-based scholarships and tuition waivers are available each year to support outstanding candidates, thanks to the ongoing support of companies, organizations, alums, and current students.
An early-bird fee of € 35,000 is available for candidates who successfully complete the selection process by 11 November 2025.
