Marco Bettucci

Lecturer
Knowledge groupStrategy and Operations
Research domainsOperations & Supply Chain Management
Teaching domainsSupply Chain Management, Operations, Distribution Management, Procurement Processes
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Marco Bettucci

Biography

Marco Bettucci is a Senior Lecturer of Operations and Technology at SDA Bocconi School of Management.

He is the Director of the executive education programs ‘Operations & Supply Chain Management’ and ‘Retail Management: Planning & Store Operations Excellence’. He is a member of the teaching staff for the Executive MBA programs.

He has undertaken consulting projects for performance improvement in more than 80 companies operating in different industrial and distribution sectors.

His research focuses on industrial strategy, the redesign of logistics networks, supply chain management, the optimisation of production layouts and flow, inventory management, information systems, performance measurement, industrial and distribution organisational structures, digital transformation in operations, retail operations and omnichannel strategies.

He is the author of numerous books and articles on his topic of interest. His works have been published in Sistema & Imprese, Economia&Management, Logistica e Management and the International Journal of Engineering, Science and Technology and he is the author of two books (“Competere con la logistica” and “Omnicanalità”). He is a member of the technical and scientific committee of the journal Logistica and he is a partner in a consultancy company in Milan working in operations, supply chain management and information systems.

Marco earned a degree in Management Engineering from Politecnico of Milan. He is married with two daughters.

Recent Publications

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  • 2017
    Diventare azienda omnicanale. Le linee guida del cambiamento. La nascita di molteplici touchpoint impone nuove interazioni con i clienti. Per affrontare la sfida dell'innovazione, le aziende devono trasformarsi
    PEREGO, A., M. BETTUCCI, I. D’AMATO, E. POZZOLI, "Diventare azienda omnicanale. Le linee guida del cambiamento. La nascita di molteplici touchpoint impone nuove interazioni con i clienti. Per affrontare la sfida dell'innovazione, le aziende devono trasformarsi", Sistemi & Impresa, 2017, vol. 5, pp. 65-71
  • 2016
    Incontri ravvicinati con l’omnicanalità
    D'AMATO, I., M. BETTUCCI, A. PEREGO, E. POZZOLI, "Incontri ravvicinati con l’omnicanalità", Economia & Management, 2016, no. 3, pp. 28-33
  • 2016
    Omnicanalità. Assicurare continuità all’esperienza del cliente
    D’AMATO, I., M. BETTUCCI, A. PEREGO, E. POZZOLI - "Omnicanalità. Assicurare continuità all’esperienza del cliente" - 2016, Egea, Milano, Italy
  • 2016
    Omnicanalità: i Must per le imprese
    PEREGO, A., M. BETTUCCI, E. POZZOLI, I. D'AMATO, "Omnicanalità: i Must per le imprese", Sistemi & Impresa, 2016, vol. 1, pp. 52-58
  • 2014
    Need of project portfolio management and early operations involvement in new project development: a case study from the cosmetic industry
    CASTELLI, C., E. BATTINI, M. BETTUCCI, "Need of project portfolio management and early operations involvement in new project development: a case study from the cosmetic industry", International Journal of Engineering, Science and Technology, 2014, vol. 6, no. 3, pp. 42-54
  • 2012
    Le relazioni lungo la supply chain end-to-end: il ruolo del grossista in una prospettiva intersettoriale
    D'AMATO, I., M. BETTUCCI, "Le relazioni lungo la supply chain end-to-end: il ruolo del grossista in una prospettiva intersettoriale", Economia & Management, 2012, no. 6, pp. 31-37